We are all feeling the effects of this down economy. However, nobody feels it more than the charitable organizations that do wondrous things for our society. Medical breakthroughs, lives saved, dreams becoming reality, species saved, recoveries realized and countless other POSITIVE realities coming true are the result of the hard work and dedication of these worthy organizations.
If there is one or more that are near to your heart, you know that each and every charity preaches that every penny counts. So, that got me thinking. What if there was a way that 1, 2, 3, 5% of your marketing spend could be donated back to these organizations? What if there was a way that every time a mail piece, email, text or other message was sent, the charity of your choice was the recipient of a donation? What would that mean to you personally? What would that mean to the charity? What would that do to our world in general?
Think about it. I know I donate to at least one charity that is near to my heart. I wish I could do more. I know that if I could by simply doing business I would. Please let me know your thoughts. I'm curious but more importantly interested in just how much this kind of philanthropy means to you.
Happy New Year and may 2012 Be AWESOME for all of us.
John
