- LCP Letterpress in action -
Embrace Change! It is everywhere and those who do are the pioneers who succeed. To quote Steve Jobs, “Innovation distinguishes between a leader and a follower.”
Wednesday, December 12, 2012
From the What is Old is New Again File
Trends come and go. One of these trends we have seen over the last year is the increase in Letterpress Printing. For those that do not know, letterpress printing uses a raised plate on which ink is transferred. The ink is then applied in a stamping fashion to the sheet. When letterpress was the primary printing source used, the pressman would try to transfer the ink to the sheet leaving the image but WITHOUT embossing the sheet. Today, most designers and their clients that use letterpress want to physically emboss the sheet during the printing process. This technique screams that the job was printed letterpress and sets it apart as unique.
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