Direct Mail Born Again

Many marketers today have pulled away from direct mail but the tides are now turning. See this article: Firms Hold Fast to Snail Mail Marketing

Utilizing snail mail especially postcards that are intelligently designed as collectibles as described in this article or better yet incorporate variable data with a "call to action" PURL are once again proving to be an effective marketing tool. Print is not dead it is just more complicated and as a result even more effective than ever.