Get the Gears Turning

Did I happen to mention I’m a firm believer in using automation in the print production cycle? Did I mention that if printers aren’t providing you with automation tools that streamline production you should find a new printer? Am I delusional to think that the company you work for puts a high emphasis on quality at a reasonable cost? Sorry to bombard you with all these questions but I cannot stress enough that, today, AUTOMATION is the key to profitability. Simple yet powerful Internet applications create cost savings, reduce human error and provide faster delivery of products and services.

So how do you do it? The first step is to commit to it and pick a partner who can provide all the necessary services. Then start to build a list of your requirements for your individual business needs.

Let’s talk about the types of print that should be automated.

Versioned Print, Personalized Print, Print-On-Demand and even some Custom Print jobs.

Versioned print refers to your communications that follow a basic design but change based on information. Examples might be sell sheets, newsletters, posters etc. Think about the work you produce 2-pagers, 4-pagers, tri-folds, 12, 16, 20, 24 pagers the list goes on. Create the buckets and we can work to create automation templates that will address these jobs for you.

LCP 1X1 Digital Print will take care of all your personalized print. Web-to-print solutions provide your organization with the tools that make ordering and customizing offers to one or many possible. Mailing list services as well as PURL campaigns create targeted offers that in many cases can exceed your expected results and produce the highest quality sales leads.

LCP Complete, our fulfillment division is fully integrated with our Web-to-print solution. This gives you the ability to have one login for personalized print but also combine that offer with inventory items such as static print, iPOD’s, kit’s, and any other inventory items. Go a step further and consider reducing or eliminating your inventoried print and move to Print-on-Demand whenever possible. This reduces waste of resources by eliminating the destruction of outdated material and provides you the ability to update information anytime. Couple in the green initiatives your organization has and POD is a necessary part of making that successful.

It's a partnership that makes all of this possible. It's the desire to work together to create a custom built machine that churns through your challenges and produces first class results. Lets build that machine together!