There is Nothing Better than Fresh Hot Bread

I don't get to travel much but a few years ago I was fortunate enough to spend a few days in San Fransisco on Fisherman's Wharf. While there on business, I enjoyed many great meals. Each included sourdough bread made fresh at Boudin Bakery. I can still smell the wondrous aroma the emanated from the flagship location right on the Wharf. It is a smell that permanently leaves you with a desire for more. Once spoiled with this kind of freshness the mere thought of day old bread is incomprehensibly. Day old is for the birds, literally. 

The reason I shared this short but delicious memory is of course to relate the wonder of fresh hot bread to the reality that your marketing material can be just as fresh and hot. The solution is to utilize digital print with a well orchestrated print on demand/fulfillment program.  In many vertical markets, print collateral becomes stale just like day old bread. There are many reasons for this. 

• product changes
• moving/location changes
• compliance issues
• regulatory changes
• enhanced offerings
• special promotions
• company mergers and acquisitions
• etc.

Utilizing Digital Print and POD, you can react immediately and eliminate feeding the birds or lining the Guinea Pig cage with your shredded print. Produced on demand, daily, just like that doughy delight found in San Francisco your collateral reflects the most up to date information and it is made just for you. Right off the press and delivered to your location with all the freshness your message deserves. 

POD is simple and a must for all organizations. It ultimately will reduce your cost, waste, and eliminate the dissemination of outdated information. It will leave you with the feeling of great satisfaction and fill your future with nothing but ultimate freshness. Who's hungry!