You can have it all - Price, Quality, and Speed

In the world of every print shop, there is an old adage that customers want price, quality and speed. Whenever this comes up, there is undoubtedly a chuckle until someone says, “pick two.” You see, in order to fulfill this dream, print organizations would have to staff, and have capacity, for the peaks in the workload and sell their product for a minimal profit if any profit at all. This creates an environment that eventually creates failure to even deliver two out of the three desires. No print shop can effectively invest and maintain their infrastructure on a low profit margin. There is a truth to the “pick two” response. There is also a way to get all three! Enter PRINT ON-DEMAND / WEB TO PRINT solutions.

POD/W2P solutions rely heavily on digital print. They also run with less cost internal shop overhead, and ultimately allow for the client to achieve the ultimate dream of price, quality and speed. POD orders are often produced the same day as they are received, produce on high quality digital presses, and are often, in the long run, less expensive than offset print jobs. Not only does a POD program fulfill the dream but it even has the potential to go further. POD adds the ability to:

• combine mailing at the time of the order
• customize materials by branch, location and recipient
• reduce the waste associated with out of date inventory
• control the brand integrity of print collateral
• create one location to go for all marketing needs
• combine with static inventory of legacy print materials
• combine with promotional items such as textiles, pens and even high value items like iPods
• continually expand to meet any future challenge you may have

There are countless reasons your organization needs to consider a POD program. Living your dream and desire for price, quality and speed is only the beginning.