Print on demand is only as good as the system that supports it. This statement is loaded. Successful implementation of POD relies heavily on the development of a system that understand the nuances of your reality. Each and every business does things on a daily basis for reason. Some of the reasons are good while others are mired in a web of:
"the-way-we-have-always-done-it-tude."
The initial step in developing a successful program is to evaluate the current process and evaluating the steps that are being taken. There is not one case where POD creates more work. In fact the opposite is always the case. POD coupled with fulfillment ALWAYS reduces the workload on your organization. This simple fact allows you to focus on the important part of your mission.
Below is an example of the fulfillment process created for the Goodman Theatre in Chicago which solved there desire to report packet content for their subscription series ticket fulfillment. The Goodman experienced significant issues with traditional ticketing sources and turned to a custom solution that has now been in place for two seasons. There is 100% satisfaction and this enables the theatre to focus on selling additional subscriptions! WHAT CHALLENGE DO YOU FACE?
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